Second Nature
An Eco-Friendly living magazine printed using vegetable inks and limited amounts of full-colour.
The magazine is printed on 'poo paper' made from 75% sheep poo and 25% recycled pulp. The over-sized cover creates a talking point that re-enforces the core message of downsizing. The cover's reverse also doubles as a poster that displays the magazine's ethos.
I designed the entire project, from concept to photography and copywriting.
"Positive Living for Carbon Neutrals"
The magazine is printed on 'poo paper' made from 75% sheep poo and 25% recycled pulp. The over-sized cover creates a talking point that re-enforces the core message of downsizing. The cover's reverse also doubles as a poster that displays the magazine's ethos.
I designed the entire project, from concept to photography and copywriting.
"Positive Living for Carbon Neutrals"