A mock-event I created for the Tate Modern entitled 'PaintModern'.
The event was to be a session of paintball in which famous artists and celebrities were invited to play.

Huge canvasses would be hung In the Turbine Hall, from which, smaller canvasses and bags would be cut and eventually auctioned off, with the proceeds going to art therapy charities.
The campaign stays within the existing style Tate uses, whilst targeting the general public to see the event as well as artists and designers.